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Prism Prize Eligible Video: Nature Of - Middle of the Morning

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from an Edmonton quartet.

Nature Of - Middle of the Morning

After meeting through the skateboard community of Edmonton, Alberta, Steve Schneider, Cole Switzer, Kyla Rankine, and Cam O'Neill formed Nature Of. Known in their hometown for their honest persona, and chill melodic songs, they have been making waves in the music industry.

Their latest release, Middle of the Morning off their most recent album, The Mean, is a song full of heart and longing that depicts a relationship in which time together is everything, with a video to follow suit. 

The accompanying video begins with the introduction of characters who seem to be alone in the early morning. The video gives off the feeling of that 5am drive to the airport, with foggy skies and empty streets. It isn’t until the beat drops, that you see that each person is accompanied by another. The visuals play into the theme of the song, the idea that the time spent with one another before the world awakens is the most precious time spent. 

Produced by Mikl Jrdn

Directed by Jordan Clarke

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