New Fries  Facebook photo
New Fries Facebook photo

Prism Prize Eligible Video: New Fries - Ploce

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from an acclaimed experimental rock band from Toronto. 

New Fries: Ploce

New Fries are a Toronto-based experimental band.Their first EP came out over 3 years ago and since then, they have been building up their national following to a place other local bands would be envious of by always staying true to their roots. 

New Fries’ latest video, for their song Ploce, was animated by Amy Lockheart, and it shows just the kind of band they are and aim to be. In a stop-motion style of hand drawn images, this video definitely keeps you on your toes. The song is the name of Tim’s fish who passed away (not the place in Croatia). The figure of speech refers to words repeated for emphasis. On the internet some examples provided are: “I am stuck on Band-Aid, and Band-Aid’s stuck on me.” “First she ruins my life. And then she ruins my life!”

The track is featured on the full-length album, Is The Idea Of Us, released in August 2020. 

Animation by: Amy Lockheart

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