Dry Feb has raised more than $2 million for the Canadian Cancer Society over the past five years, and it’s putting on its biggest-ever marketing push to try and raise $3 million in 2021. The campaign challenges social drinkers to abstain from alcohol through February and to raise money for the cancer organization by collecting donations from sponsors.
The Canadian Cancer Society was formed in 1938 and has invested more than $1 billion in cancer research. It also educates people on how to reduce the risks of cancer, provides support services to people with cancer and their loved ones, and advocates to governments on cancer-related issues on behalf of those affected by the disease.
“We wanted to educate the public about the risks of consuming any type of alcohol and its links to different types of cancer,” Canadian Cancer Society senior manager of campaigns, online programs and partnerships Tracey Tang told Samaritanmag. “Drinking any type of alcohol increases your risk of head, neck, breast, stomach, pancreatic, colorectal and liver cancers.”
Proceeds from Dry Feb will fund research and provide a national support system for people affected by cancer, such as online and phone-based peer support programs. That includes CancerConnection.ca, which gives those with cancer, and their caregivers, a place where they can share their experiences and build supportive relationships. – Continue reading Steve McLean’s feature on the Samaritanmag website.