Prism Prize Eligible Video: Life is Good – Future ft. Drake

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this blockbuster clip featuring two hip-hop superstars.

Life is Good – Future ft. Drake

Future and Drake are no strangers when it comes to collaborating on featured hits that peak on the Billboard Charts. The pair is notoriously known for their 2015 joint mixtape ‘What a Time to Be Alive,  Drake’s single Used to This (2016), and Blue Tint, released on Drake’s 2018 Scorpion album.  

Their newest collaboration is Life is Good, with a video helmed by the prize-winning Director X (Julien Christian Lutz),

Drake opens the song off with “Working on the weekend like usual, way off in the deep end like usual” which is something many can relate to, seeing that many have responsibilities that require them to work for money. 

Future and Drake are seen working a number of jobs while expressing how good life is. Whether it may be working as garbage collectors, fast food employees, fancy chefs, tech advisors, mechanical engineers, or video directors, the pair is seen grooving and having a good time no matter what the grind is. 

This video serves as a reminder to the mass audience that you must find joy in whatever you’re doing. Work doesn’t define who you are as a person, but rather how you view yourself and enjoy your own life.

Director: Director X (Julien Christian Lutz)

Executive Producer: Taj Critchlow

Producer: Harv Glazer

Director of Photography: Jordan Oram

Head of Production: Adam Palmer

Coordinator/EA: Dean Rosen

Editor: Raj Ramnauth

Assistant Editor: Nick Yumel 

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