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Prism Prize Eligible Video: Debby Friday - Runnin'

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from an emerging Vancouver musician, writer, and filmmaker.

Debby Friday - Runnin'

Debby Friday is a musician, writer, and filmmaker from Vancouver. She experiments in audio-visual, artistic discipline, literacy, film, and more. She is currently writing her debut LP and first feature film. Not only that, but she also directed the music video for the song.

Ryan Ermacora is an award-winning filmmaker from Vancouver, BC. Through his work, he investigates natural spaces and avant-garde depictions of labour and landscape. His work has been featured at several film festivals, such as Cinéma du Réel, DOXA Documentary Film Festival, Edinburgh International Film Festival, and VIFF.

Online publication Pitchfork’s Eric Torres wrote about Runnin', saying, “Friday preserves her sinister touch as she expands into bolder, more upbeat territory. Over a chattering vocal sample and speaker-rattling beat, Friday raps on pleasure and pain with words as measured as an incantation… When she repeats the song’s title in a quiet murmur during the chorus, she draws you in close—even if she never lets you get too comfortable.” 

Runnin'  was featured as the track of the day on online publication Get In Her Ears, on Feb. 25, 2021. Kate Crudginton wrote, “Intoxicating rap verses and trippy beats blend together to form an eccentric anthem about self-expression on ‘Runnin’, the latest single from Nigerian-born, Vancouver-based audio-visual artist Debby Friday. Full of commanding rhythms and jagged synths, the track marks a new musical direction for Friday, moving away from her abrasive earlier work into more sultry, effervescent territory.”

The video' features colourful lights that illuminate Debby Friday as her smooth dance movements reel viewers in.

Directed by: Ryan Ermacora and Debby Friday

Cinematography: Jeremy Cox

Key Grip: Soloman Chiniquay

Camera Car Driver:  Bronwynn Whiteley

Choreography: Neil Schwartz

Choreography Assist: Shaneekqua Woodhan and Misato Obana

Styling: Marchel Eang

Costume Design: Evan Clayton

Colour: Sam Gilling

Title Animation: SMS3D

Film Processing and Scan: Metropolis Post

Film stock: Kodak

Special Thanks to: Jordan Findlay, Suzanne Friesen, Jessica Johnson, Brit Bachmann, Peter Hagge, David Ehrenreich, Maria Katarina

Written and performed by: Debby Friday

Produced by: Debby Friday and Big Kill

Mastering by: Heba Kadry

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