Media Beat
Media Beat

Media Beat: June 08, 2021

Rob Braide weighs in on lack of a radio profile at CMW

“Radio is part of the Canadian music industry eco-system and I was disappointed to see that there was very little if any participation by the medium in this year’s CMW. Without a healthy Canadian music industry radio will suffer. Not being able to effectively comply with legislated content requirements due to reduced supply not with-standing, a weakened industry reduces radio’s ability to reflect who we are as a nation. I hope next year will see greater participation. CMW has always been there for radio. It’s time for radio to be there for CMW.”

Liberals push Bill C-10 into parliamentary debate

Government MPs backed a push to impose time allocation on the heritage committee’s study of the bill, meaning the committee will now get no more than five more hours to study the bill before it is sent back to the House of Commons, where amendments to the bill by the committee can be debated by all members of Parliament. – Global News

Rogers merges radio newsrooms with Citytv

Rogers Sports & Media announced Friday that its 5 news radio stations will be rebranded under CityNews to “become a powerhouse local news offering in each market.”

Impacted newsrooms include 680 NEWS (Toronto), NEWS 1130 (Vancouver), 660 NEWS (Calgary), NEWS 95.7 (Halifax), and 570 NEWS (Kitchener).

“Putting our incredible team and all of our resources behind one brand will help to strongly convey who we are to audiences and advertisers, plus it gives us the opportunity to produce more content for social and digital to better serve each community,” said Julie Adam, Sr. VP, News and Entertainment, at Rogers Sports & Media.

“News plays a pivotal role in our organization, providing an essential service for Canadians, and we’re excited to make this move to cement our investment in local news. I am so proud of our News team and grateful for everything they do.”

The rebranding for each station will be taking place in the fall of 2021. – CityNews

David Bray breaks down the latest Numeris ratings

I’m not sure that I can aptly describe people’s reaction to the latest diary book radio ratings... I will humbly try, to the best of my ability, to describe the methodology utilized and the overall climate in the world of radio measurement.

As you may recall, 56 diary markets were discontinued by Numeris leaving us with our current 22, reporting central area only. The Fall 2020 book was cancelled outright due to a number of factors.

This Spring book (and I use those words loosely) uses data collected from August 31, 2020 to May 2, 2021 (continuous measurement). That in itself present challenges. As everyone is aware, substantial changes, formatic and otherwise, have taken place during that time period. I don’t think that any of us are what we used to be. For certain markets (we don’t know which) where there was a shortfall in sample, some data from Spring 2020 was used.  Oh my. Numeris has transitioned to the exclusive use of online diaries which presents another series of methodological challenges. Don’t forget to add Covid and our altered behaviours into the mix. As per my updated quote from last year of SNL’s Gilda Radner (if you remember her) …it’s always something… but never more than now.

Citing a number of issues, Numeris suggests using an “adjustment factor” when looking at this release’s figures. In a companion document they outline some of these issues but don’t detail exactly what numerical factors to apply to different markets. It is more of a general impression.

I was asked if, by issuing this caveat, have we not undermined the figures just released?

Lastly, we hope to hear an announcement shortly of who will be handling the measurement of the 56 orphaned stations. As someone who has loved BBM/Numeris, working on a variety of committees, all of this is troubling to report. But don’t look now…. a new era in radio measurement may be upon us sooner than you think.

I’m confused, but for now, let’s take a look at five market results from this book.

Ottawa-Gatineau: Bragging rights at the top of the ratings heap go to CBC Radio One which is waaay out in front (again) delivering a 16.8% share for A12+ (up from 15.8% in Spring 2020). Hot 89.9 grabs the #1 spot with ladies 25-54 delivering a 12.2% share (down from 12.9% in Spring 2020).  CBC Radio One holds the #1 spot for males 25-54, posting a 9.3% share (down from 10.7%). CHEZ106 leads the way for M18-34 with an 8.4%. For F18-34, Hot 89.9 leads, posting an impressive 18.9% share.

Winnipeg: CBC Radio One grabs the #1 spot for A12+ with a 16.7 % share of hours tuned (up from 13.9% in Spring 2020).  Benefitting from fewer country stations in the market, top spot for F25-54 goes to QX104 with a 12.8% share (up from 11.3% in Spring 2020). In a very significant change, there is a 3-way tie for top spot for M25-54 listeners, 9.7 % share for Power 97, 680 CJOB and CBC Radio One.  QX104 heads the list for M18-34 with an 11.9% followed by 92.1 CITI at 10.6%. For F18-34, the favourite is QX104 at 15.2%.

Halifax:  CBC Radio One Radio takes #1 with A12+, posting a 21.5% share of hours tuned (up from 18.5% in the Spring 2020 book). C100 Radio takes top spot for F25-54, delivering an 18.1% share (down from 18.2% a year ago). As usual, Q104 tops the list for M25-54 with a 22.6% share (down from 26.5% last Spring). For M18-34, Q104 leads the way with 28.2%. When it comes to Females 18-34 Move 100FM takes top spot posting a 28.7% share.

Hamilton: For originating stations…KX94.7 leads the way for A12+ with a 7.0% (down from 7.4% in the Spring 2020 book). K-Lite is popular with the ladies, taking #1 spot for F25-54 delivering a 10.9% share (down from 12.1% last spring).  For M25-54, Y108 remains on top with an 18.0% (down from 10.0%). Y108 also takes top spot for M18-34 delivering a 10.1% (down from 16.4% a year ago). KX 94.7 stays out front for F18-34 posting a 13.2 % share.

Victoria:  CBC Radio One is #1 for A12+ with a 21.7% share (down from 20.4% in the Spring 2020 book). Ocean 98.5 is tops with the women, taking #1 spot for F25-54 delivering an 18.3 % share (up from 13.2% a year ago). For M25-54 The Q is on top at 19.4% share followed by the Zone with 17.7%. For M18-34 The Q leads with 27.0%.  Virgin is #1 with F18-34 posting a 17.5%.

Cox Media hit ransomware attack

First it was gas. Then it was meat. Now it’s local television stations.

At least three TV news stations have been completely offline since Thursday in what cybersecurity experts say appears to be a ransomware attack on their parent company.

ABC affiliates WFTV in Orlando, Florida, and WSOC in Charlotte, North Carolina, as well as NBC affiliate WPXI in Pittsburgh, all of which are both owned by the Cox Media Group, were told Thursday by managers to shut down company computers and phones. – NBC News

How Apple Lossless Audio challenges streaming rivals

On the day Apple announced it was going lossless, Amazon said it was dropping its prices to compete. Spotify has said it’ll provide lossless audio, but hadn’t done so by early June. – Nate Lanxon, Bloomberg

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