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FYI

2022 Prism Prize Eligible Video: Rogue Tenant - Gone 

The 2021 Prism Prize for Best Canadian Music Video was recently awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a Toronto indie rock artist.

2022 Prism Prize Eligible Video: Rogue Tenant - Gone 

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The 2021 Prism Prize for Best Canadian Music Video was recently awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a Toronto indie rock artist.


Rogue Tenant - Gone 

Rogue Tenant is the recording project of Toronto-based musician and songwriter Patrick Joseph Grant. With smooth retro rock influences, Rogue Tenant produces lo-fi rock with impactful messages. 

Gone focuses on the grief and aftermath following the death of drummer and primary collaborator Brian Lahie, who passed away in March 2019 after a cancer diagnosis. Rogue Tenant describes the musical choices made behind this piece this way: “To me, it’s very unnatural and mechanical sounding, sort of the antithesis of Brian’s drumming. He was a fluid and natural player, very soulful and unique. I didn’t think it was appropriate to get someone else to play drums on this song!”

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The lyrics of Gone are accompanied by a series of distorted moments from life. Flashes of beach days, dancing in the sand, weddings, and shared life are saturated and overlaid to create a harmonious yet fleeting emotion. Director Rachelle Walker uses the images to complement the lyrical meaning behind Gone and leaves the audience with a sense of longing for those days gone by. 

Directed by Rachelle Walker

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Vivien Lewit
Courtesy Photo

Vivien Lewit

Tech

How YouTube Aims to Support Canadian Artists In the Age of AI

Vivien Lewit, Global Head of Artists at YouTube, took some time to talk about the Google-owned video streaming giant's partnership work with Canada's music industry and how they're moving into the future.

Like many major labels and streaming companies, YouTube has a major presence in Canada. For artists and content creators, it provides access to an audience that stretches beyond our borders.

"When you think about YouTube, the beauty for all artists and Canadian artists is the global reach," says Vivien Lewit, Global Head of Artists at YouTube, in an interview with Billboard Canada, after a recent trip to Halifax for the Juno Awards. "There are over two billion really logged in viewers that watch music videos each month on YouTube. The exposure is enormous."

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