A 2021 Canadian Music Streaming & Sales Market Snapshot

 Here’s how the music sales and streaming market in Canada in the second last week of December, as reported by MRC Data. The two eye-catchers are the continuing growth in vinyl album sales, and an almost 10 percent decline in on-demand video streams, as compared with a 12.6 increase in on-demand audio.

Year-over-year numbers:

Total album sales: –12 percent (for a total count of 82,157,741)

Digital albums: –26.8 percent (5,950,391)

CD sales: –7.7 percent (2,628,685)

Vinyl LPs: +21.2 percent (1,073,834)

On-demand audio streams: +12.6 percent (195,551,731,719)

On-demand video: -9.4 (7,910, 956,302)

Likely candidates in the year-end streaming and sales tally include Morgan Wallen, Drake, The Weeknd, Justin Bieber, Pop Smoke, Doja Cat, Dua Lipa, Taylor Swift, Billie Eilish, Juice World with Olivia Rodrigo taking the lead in overall streams and Adele winning the crown for the best-selling album. It's expected that MRC will release its Canadian year-end report late this week.

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