The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a female rock duo.
Softcult - Gaslight
From Kitchener, Ontario, twins Phoenix and Mercedes Arn-Horn make up the alternative lo-fi & grunge band, Softcult. Growing up, the twins found inspiration for their music, writing and music videos from artists such as Kurt Cobain and various elements from the '90s.
Their latest music video for their single Gaslight was released on January 7, 2022. The twins have said that Gaslight was written about being in a relationship with someone who uses gaslighting, and how this can influence your emotions and even affect your perception of reality. Phoenix and Mercedes stated that they wanted to raise awareness of this type of manipulation tactic in the hopes that someone hearing this song - or watching the music video - could recognize these red flags if they were to encounter a gaslighter.
The music video does a great job of showing the audience what the twins wanted to portray. By using darker colours, the use of red which could be interpreted as pointing to ‘red flags’ and having a grainy feel to it, the video emulates the feeling of being in that type of relationship where someone uses gaslighting.
Softcult’s EP Year of the Snake, out via Easy Life Records, was released on February 4, 2022. We look forward to seeing what Softcult has in store.
Director: Mercedes Arn-Horn
DOP: Iced Out Visuals
Editor: Mercedes Arn-Horn
Producer: Phoenix Arn-Horn
Mixed by: Chris Perry