2022 Prism Prize Eligible Video: Valley - Like 1999

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a Juno-nominated Toronto pop band.

Valley - Like 1999


Hailing from Toronto, the 2020 Juno-nominated band Valley consists of band members Rob Laska, Karah James, Mickey Brandolino, and Alex DiMauro. They started getting attention back in 2020 when they started posting videos on TikTok during quarantine. Their videos quickly started gaining traction as users of the now-very popular social media app fell in love with their content. Their popular song Like 1999 even began as a TikTok video - one the band posted after one of their writing sessions. 

Like 1999 is a fun, catchy and the perfect song to dance to with friends when reminiscing about the 90s. This song can be found on Valley’s 2021 album Last Birthday.

The music video for Like 1999 was directed and edited by Oliver Whitfield-Smith and stars Canadian TikTok icon Boman Martinez-Reid. This music video is funny and stays in line with their TikTok personalities, by starting off as a funny skit with Boman acting as a controlling manager, directing the band to do specific actions. Then, the video changes to a 90’s theme full of iconic 90s fashion, references and toys. The colouring directs the audience so they know when it pans from the present with Boman, to the 90s’ themed scenes. Overall, the music video is energetic and matches the song perfectly. 

Right now, you can catch them on their I’ll Be With You tour. If they aren’t touring in a city near you then you can watch them on TikTok at @thisisvalley or listen to them on the streaming service of your choice. 

Music Video Credits: 

Starring - Boman (@Boman Martinez-Reid)

Director/Editor - Oliver Whitfield-Smith

Cinematographer - Gabriela Osio Vanden

B-Cam - Jack Weisman

Gaffers - Keaton Evans, Jon Glendon

Key Grip - Jagger Loeber

Assistant Camera - Chelsea Weder

Stills & BTS - Becca Hamel

Art Director & Stylist - Katie Goodfellow

Hair & Makeup - Alison Henthorn

Colour House - Alter Ego

Colourist - James Graham

Studio & Gear - 2D House

Made possible with the support of Ontario Creates

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