Music website platform Bandzoogle announced that in 2021, musicians made over $9.9M in commission-free revenue using the platform’s direct-to-fan sales tools.
“Musicians continued to show resilience in the face of uncertain times throughout the last year,” says Stacey Bedford, Bandzoogle CEO. “With online sales of music and merch, so many indie artists keep creating these mutually rewarding connections to their fans.”
The direct-to-fan platform finances its operations through a flat monthly fee and offers a built-in store, mailing list tools, reporting and integration with social networks and services, including Twitter, Facebook, Bandcamp, SoundCloud, Twitch, Crowdcast and Bandsintown.
Breaking down the numbers, musicians sold over $6.4M in music merchandise, including apparel, CDs, and vinyl. Digital music also continued to bring in significant revenue, with $637,500 in commission-free sales in 2021.
Digital merch sales and ticket sales also proved fruitful for artists using Bandzoogle in 2021, netting $877K and $831,250 respectively.
One of the top-selling Bandzoogle members in 2021, Adam Ezra Group generated over $200K in commission-free revenue through ticket sales, donations during live streams, and merch sales.
“As an underground indie band, connection with our fans is everything. Whether it's selling merch, playing non-traditional shows, live streaming, our membership program, or the creation of special events, we like to do everything in our own, unique way.” Ezra says. “Bandzoogle continues to prove that they are a partner committed to empowering us on our own terms, helping us follow through on every crazy idea we come up with and never taking a cut. Without a doubt, they have helped change my trajectory as an artist.”
With fan engagement a core strategy for some musicians to make money with music online, the built-in fan subscription feature was another source of significant income for many artists, generating $545K in revenue.
And the virtual tip jar was another popular way for fans to support their favourite artists, with just under $500K in donations going directly to artists through their website tip jars.
Now in its 19th year of operations, the Bandzoogle powers over 60K websites for musicians, who have sold more than $89M in commission-free music and merch sales.