2022 Prism Prize Eligible Video: Debby Friday - Runnin

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from an eclectic Vancouver-based artist.

Debby Friday - Runnin

Debby Friday is a Vancouver-based artist who mixes electronic beats with influences of drill, industrial, experimental, and hip-hop. Runnin is one of her most recent singles, potentially in the build-up to a new project. Debby has released two LPs over the past few years. 

‘Runnin is a psychedelic experience. Debby Friday has multiple colourful spectres, copies of herself walking at her sides down a dark tunnel. It’s as if you’re seeing quadruple, but rather than being concerned about your eyesight, you’re just taking in the soft, wavy neons as Debby surges forward. This fits extremely well with the song itself, as Debby and her clones come towards the camera relentlessly, as the driving beat feels as though it is what’s pushing her. Absolutely a worthwhile watch, and if you end up enjoying it, Debby’s other videos should tickle your fancy as well.



Directed by: Ryan Ermacora and Debby Friday

Cinematography: Jeremy Cox

Key Grip: Soloman Chiniquay

Camera Car Driver:  Bronwynn Whiteley

Choreography: Neil Schwartz

Choreography Assist: Shaneekqua Woodhan and Misato Obana

Styling: Marchel Eang

Costume Design: Evan Clayton

Colour: Sam Gilling

Title Animation: SMS3D

Film Processing and Scan: Metropolis Post

Film stock: Kodak

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