The 2022 Prism Prize for Best Canadian Music Video was recently awarded to Mustafa, for his clip for his own track, Ali. We will continue to profile noteworthy Canadian videos that were eligible for the 2022 prize, including this one from a Toronto grunge-pop band.
Pony - Chokecherry
Pony is a Toronto-based grunge pop band. Their latest single, Did It Again, was released in June 2022 and is available to stream on various audio streaming services.
The group's music video for Chokecherry is an ode to the 90s and will give Millennials a true hit of nostalgia. The video looks as if it was recorded on an old video camera, giving it that gritty texture which works with the melody as it has that edgy rock sound.
The video is set in a park and it seems to be a birthday party. The childlike themes of the video, from the birthday party to the costumes, are an interesting contrast to the song playing. To further give a nostalgic feel, the camera is relatively shaky - almost as if a family member was filming the birthday party. This makes it seem like we’re watching an old home video. Things seem to be going great at this party, but then the video takes a turn. The cake is poisoned and we see the party guests start to foam at the mouth and collapse. As this is happening, the birthday girl is sitting in her chair with a bright smile, it is an eerie ending to the video but definitely leaves a mark.
You can catch Pony live this summer while they’re on tour. Check dates here
director/editor: Ema Walters
second camera: Warren Goodwin
wardrobe: Ema Walters
creative direction: Sam Bielanski