Performing at an undisclosed location, the concert will be broadcast across Virgin Radio-branded stations in Canada, on CHUM FM in Toronto, and streamed on iHeartRadio.ca.
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Bell Media has trounced its competition in just about every category you care to name with its iHeart Radio app. Its success is attributable to unique content, like Shakey's Sunday night concert, and a multi-platform marketing campaign.
CTV’s big-budget, six-part talent search where unknown singers are matched with original songs, is to be teased on iHeartRadio Top 40, Hot AC, and AC stations.