Today's column provides a summary from the Executive Town Hall summit at the OAB convention in Toronto last week.
Another year, another convention and again the meeting rooms were packed with energy and positivity, but trowel below the surface and the ballyhoo about 'audience-engagement' proves to be something of a hollow phrase.
A column about media and the regulatory environment within and beyond Canada's borders.
Building a sense of personal, one-on-one connection with individual listeners has always been the cornerstone of radio’s success. Creating this connection has enabled radio to overcome an ongoing series of new technologies, such as LPs, tapes and MP3 players.
The conference will be the first public address since Simard started her five-year term as vice-chair of Broadcasting at the CRTC in September.
The Audience Insights Inc. president galvanized an audience at last year’s Ontario Association of Broadcasters with a focus group showing that millennials have largely unplugged from mainstream media. This year he puts Gen Xers under the microscope.