Virginia To Vegas's Derik John Baker returned to his hometown to perform at the iHeartRadio Jingle (Bell) Ball and found himself bushwhacked by the Wax team armed with big shiny awards.
Bell Media has trounced its competition in just about every category you care to name with its iHeart Radio app. Its success is attributable to unique content, like Shakey's Sunday night concert, and a multi-platform marketing campaign.
The iHeartRadio Jingle Ball follows the expansion of the brand’s live summer events, including a fan event during CMW, and concerts in Calgary and Vancouver.
The iHeartRadio Canada content strategy exec is excited about much of what is on his plate now. He's made a career playing the nice guy who's connected, loves to mentor talent, talks radio with almost evangelical fervour and in a word, he's a doer— not a follower.