Universal Music Canada has promoted Kristen Burke to executive vice-president and general manager to lead the company’s teams across marketing, digital, commercial affairs, promotions, communications and creative. She reports to Universal Music Canada president and CEO Jeffrey Remedios.
In making the announcement, Remedios said, “Kristen is the coach and mentor that our artists want in their corner. She is an expert at delivering strategic and commercially successful campaigns and I look forward to breaking more Canadian artists with Kristen in her new expanded role."
Added Burke, who started with the company in 2000 as an assistant in National Sales, and has since spanned roles including marketing manager, director of marketing, senior director of brand partnerships and, most recently, senior marketing VP: “It’s a privilege to work with the brilliant team at Universal Music Canada. I would especially like to thank Jeffrey for his mentorship and inspiration. I am excited about the opportunities open to our artists in the ever-evolving music landscape. Canada has an abundance of incredibly talented and innovative artists and we are eager to share these artists with the world.”
Burke also serves as co-chair of OperaNation, the Canadian Opera Company's premier fundraising event, and its emerging artist development program.