Ari Herstand
Ari Herstand

What Buying Fake Followers Means

We’re now in a post-follower reality. It doesn’t matter how many followers you have, it matters how engaged they are. Meaning, no one cares how many Likes you have on Facebook. Or followers you have on Instagram. Or subscribers you have on YouTube. IF those followers aren’t engaging with your content. 

The end game, of course, is to gain fans who will support you (monetarily) throughout your career. 

Having fake views, followers, Likes, comments, etc etc etc doesn’t help you reach that end goal. 

You want real human beings engaging with your music and other content you put out. 

Similarly, it’s actually just bad business if you have bots who Like your Page or follow you on Instagram or Twitter. Why? Well, because, as you most likely know, your newsfeed/home page is not chronological. Meaning, most of your followers do not see most of what you post. They see what you post ONLY if it got immediate engagement. 

Once you post something, Facebook/Instagram only shows that post to a small sampling of your following. If that sample engages with it right away (Like, share, comment), it will get shown to more of your followers. If they engage with it, it will get shown to more of your followers. And so on. 

But let’s say you have 50,000 fake followers and 1,000 real human being followers. Of the 51,000 "followers" you have, they may show it to 1,000. It’s highly unlikely that your post will get shown to your 1,000 real followers if you have 50,000 bot followers. 

Sure, years ago, having big vanity numbers opened doors. But it doesn’t anymore. People want engagement numbers. How many humans are interacting with you online? Commenting. Sharing. Buying tickets. Streaming your music. Supporting your crowdfunding campaigns. Paying you real money. Supporting your career. – Ari Herstand (Ari's Take)


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