On May 13th at TIFF Bell Lightbox in Toronto, the Prism Prize winning entry will be announced. FYI will be spotlighting a selection of this year’s short-listed Top 20 videos. The grand prize purse is $15,000 in this 6th annual event that recognizes the artistry of the modern music video in Canada.
To find out more about the nominees, presenters, past winners and view those short-listed, visit the Prism Prize website.
A Tribe Called Red - Indian City Ft. Black Bear
This 360-degree video was created by Combo Bravo, a Toronto production company known for their innovative work in the interactive and digital media space, and for their collaborations with UNICEF and Right to Play, as well as musicians such as Jazz Cartier and A Tribe Called Red.
Indian City was filmed over the course of one day at historic Fort York in Toronto and was released in several different formats including traditional 16:9, an "interactive special-audio VR video" and the one nominated for the Prism Prize Top 20, a 360-degree experience.
The song itself is a collaboration between A Tribe Called Red and Black Bear, a drum group from the community of Manawan, a First Nations reserve officially named communauté Atikamekw de Manawan on the south-western shores of Lake Métabeskéga in the Lanaudière region of Quebec.
In the 360-video, the viewer controls the point of view and shift the camera around the screen to reveal different elements of a "dance off" made up of traditional and contemporary styles.
The video was featured in SESQUI's app Meridian VR and on the YouTube page, and the creators acknowledge the support of the Canada Council for the Arts, which last year invested $153 million in bringing the arts to Canadians throughout the country.
Dancers: Angela "Lunacee" Gladue Deanne Hupfield John Hupfield Lisa Odjig McHayle Marcelino "Frost flow" DaCosta Matt "Creeasian" Wood Nagisa Okano Nigel Schuyler Q Rock Soupy Soup Toby Montana Yuta "TinyTouch" Uno
Director: Combo Bravo
Producer: Nyla Innuksuk / Guillaume Decouflet / Joel McConvey
Cinematographer: Connor Illsley / Jack Yan Chen
Sound Design and Spacial Mix: Post Office Sound
Production Co.: A Tribe Called Red Inc. / Pinnguaq