With production underway for the second season of CTV’s hit original music series The Launch, the network has announced that decorated Grammy award-winning Canadian superstar Bryan Adams and multi-platinum singer-songwriter and media personality Jann Arden join as celebrity mentors.
Also confirmed to work with emerging artists aspiring for an opportunity to create a new hit single this season are some of the music industry’s most successful producers including Jon Levine (Avril Lavigne, Drake, Bebe Rexha); Alex Hope (Carly Rae Jepsen, Troye Sivan, Tove Lo); and Shaun Frank (The Chainsmokers, Steve Aoki, Dragonette).
Previously announced celebrity mentors include Grammy winner Sarah McLachlan, Arkells’ Max Kerman, and recording superstar Ryan Tedder, the creative force behind Season 1 certified platinum hit single “Ain’t Easy” by Elijah Woods x Jamie Fine, who will also produce a new song in Season 2. Also previously announced for Season 2 are Québec pop star Marie-Mai as a permanent mentor on the weekly celebrity panel alongside music industry powerhouse Scott Borchetta, while entertainment reporter Liz Trinnear (ETALK) joins the series in the new role of Host.
“It’s a true honour to have musical icons such as Bryan Adams and Jann Arden join the second season,” said Randy Lennox, President, Bell Media. “Our mentors and producers deliver an unparalleled degree of exceptional music industry knowledge that will be essential for our emerging artists to deliver hit after hit each week.”
Season 1 of the reality music show achieved a series of No. 1 Canadian hits and amassing more than 21 million streams internationally, according to Bell. The success of the series’ launch then led to a worldwide distribution deal (excluding Canada) with Sony Pictures Television (SPT).