A brief overview of share figures from the latest PPM 2018 Numeris release courtesy of David Bray...
Before we go out to the malls this holiday season, let’s do some window shopping with the latest radio ratings. The new (Personal People Meter) PPM release from Numeris completes the thirteen weeks spanning Aug. 27 through Nov. 25.
Let’s look at the five PPM markets.
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering an 11.8% share for A12+ (up from 10.0%). CHFI-FM grabs the #1 spot with ladies 25-54 providing a 15.3% share (up from 12.7%). BOOM-FM holds the #1 spot for males 25-54, posting a 12.4% share (up from 11.7 % in the last 13-week book). Q107 continues to decline in A12+, F25-54, and core demo M25-54. BOOM-FM leads the way for M18-34 with a 10.7% share. For F18-34, CHFI-FM dominates, posting a 20.6 %.
Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 15.6% share of hours tuned (up from 12.3%). Taking the top spot for F25-54 was QM-FM, posting a 17.9% share (up from 17.7% last time out). FOX grabs the lead for M25-54 listeners, delivering a 12.5% share (down from 13.0 %). The FOX is out in front for M18-34 with a 15.9 % share of hrs. tuned (down from 20.8 %). When it comes to Females 18-34, Virgin takes top spot posting a 14.4 % share.
Edmonton: 630 CHED is #1 with A12+ posting a 9.1% share of hours tuned (up from 7.0 % last time out). NOW! Radio takes top spot for F25-54, delivering a 21.2% share (up from 22.0 %). NOW tops the list for M25-54 with an 11.0% share (down from 12.5%). For M18-34, NOW leads the way posting a 12.5%. NOW also led with F18-34 delivering a 17.0% (up from 16.9%).
Calgary: Country 105 leads the way for A12+ with a 9.8% (up from 9.7% last time out). Country 105 is popular with the ladies, taking #1 spot for F25-54 delivering a 16.5% share (up from 13.1%). For M25-54, X92.9 is #1 with an 11.8% (up from 10.8%). X92.9 takes top spot for M18-34 delivering a 10.8%. Country105 is #1 (waaaay out front) for F18-34 posting a 21.7% share.
Montreal: CHMP 98.5FM is #1 for A12+ (Franco) with a 20.1% share (up from 14.8%). For A12+ (Anglo) CJAD 800 is #1 with a 28.7% (up from 28.1%). CITE-FM is tops with the ladies, taking #1 spot for F25-54 (Franco) delivering a 21.0% share (up from 15.7%). For F25-54 (Anglo) The Beat 92.5 is #1 with a 29.9% share (up from 27.9). For M25-54 (Franco), CHMP 98.5FM is on top at 19.9% share (up from 15.7%) followed by CHOM-FM with 14.4%. For M25-54 (Anglo), CHOM-FM is #1 at 23.7% (down from 25.0%)
Top Line results for the Fall Diary Rating’s period click here.