A new host city is helping to breathe new life into the ultimate Canadian music celebration. Allan Reid, president of the Canadian Academy of Recording Arts and Sciences, which puts on the Juno Awards to showcase the best of Canadian music, says Londoners are bringing extra excitement to the festivities. London Free Press Reporter Megan Stacey asked Reid what hosting the Junos will do for London, and what the city is doing to stand out.
Q: What helped London land this big event?
A: There is something about taking the Junos to a city for the first time, and that was a big part of it as well. We’ve never been here before . . . There’s a big economic benefit that comes from hosting the Junos, usually between $10 million to $12 million. For us to come into a community for the very first time, there’s a level of excitement when you come to a smaller market as well . . . there is not a person in this city that doesn’t know the Junos are happening. – Continue reading the interview with Allan Reid on the London Free Press website.