Jordan Klassen - Virtuous Circle (Nevado): A video clip to accompany the new single from the acclaimed folk-inflected BC singer/songwriter came out last week, and it is a textbook example of how an original clip can boost a track.
Directed by Farhad Ghaderi and produced by Shelby Manton of Boldly, the video explores the joys and pains of brotherhood through the volatile relationship between a young boy (Ben Andrusco-Daon) and his self-destructive older brother (Antoine Olivier Pilon) in the pursuit of winning a famous regional long-distance race.
“This story is about embracing the idea that we are deeply flawed and contradictory creatures, yet still capable of loving in our own imperfect ways,” says Ghaderi in a press release. “I tried to bring as much of my own lived experiences and feelings into the film. Revisiting memories of my older brother and I growing up so close. Relationships are not just ups and downs, the most interesting parts sometimes lie in that in between. Many of the interactions between our characters are really mundane moments we all live with our siblings.”
“When Farhad first approached me with the concept for the video, it was a little spooky,” says Klassen. “I had always thought the song felt like running and breaking free, and the story corresponded profoundly with certain circumstances I was in. I also love that the video feels very 'British Columbia'. Every scene looks like it's shot somewhere I've been, like little snapshots of my childhood growing up here.”
The film was created with the support of the MVP Project, a joint initiative of RBCxMusic and the Prism Prize (administered by the Academy of Canadian Cinema & Television).
The track itself is also emotionally expressive, thanks to Klassen's yearning and plaintive voice and swirling string arrangements.
Over his decade long career, Jordan Klassen has toured throughout Europe, Australia, Canada, and the United States. To date, he has garnered almost 10 million streams worldwide. He is currently completing his newest record, scheduled for an early 2020 release.
Virtuous Circle marks the first new music from Klassen since 2017’s Big Intruder. More music and tour dates TBA shortly.
Publicity: Ken Beattie, Killbeat