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FYI

One More Headache For PPM Markets

I just spent a week in NYC and was taken back by the number of people walking around with wireless Apple earbuds.

One More Headache For PPM Markets

By Pat Holiday

I just spent a week in NYC and was taken back by the number of people walking around with wireless Apple earbuds. You know, those little white ones that sort of look like earrings except not quite attached to the correct place on the ear.  There were a lot of them. Definitely more than I usually see in Toronto.
 
It’s funny though, I noticed that but didn’t really think much more about it as it relates to radio.  It’s so easy to miss the obvious. Then, today, I saw this article about Samsung turning on their radio chip in their new phones. Wow, BONUS! Finally, we catch a break. 
 
Well, not quite. 
 
Along with those new phones comes a big problem if you’re a station in a PPM market that has listeners with a decent amount of disposable cash. I say that because those earbuds are expensive. Samsung is making it cheaper to listen on a phone because you don’t need to use your data. But, like Apple, they’re upping the forced ante to listen with wireless earbuds. The new phones don’t have an earphone jack. With that in mind, you’d assume cheaper Bluetooth alternatives would be on the horizon next. 
 
Unfortunately, more listening on all those wireless buds is going to cause a proportionate amount of listener level drops because PPM can’t track this type of listening.  Take a look…
 
And the game just keeps getting harder to play….
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Streaming

Nine Canada-Based Music 'Streaming Manipulation' Sites Taken Down After IFPI Complaint

IFPI and Music Canada filed a legal complaint with the Canadian Competition Bureau, stating that the nine sites were selling fake streams to boost play counts on streaming services.

Nine sites that were selling fraudulent streams have been taken offline, according to IFPI and Music Canada.

IFPI, the worldwide recording industry association, and Music Canada, a trade group that represents major Canadian labels, filed a legal complaint with the Canadian Competition Bureau against the sites, accusing them of selling false plays and streams to manipulate streaming service data. The nine connected sites, the most popular of which used the domain name MRINSTA.com, have since gone offline (though you can still see them via the Wayback Machine).

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