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Prism Prize Video: Mother Mother – It’s Alright

The 2019 Prism Prize for Best Canadian Music Video was awarded to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile prominent Canadian videos, including this one from a popular BC modern rock band.

Mother Mother – It’s Alright

Mother Mother has been bringing music to the Canadian Indie rock scene since 2005. The band consists of members Ryan Guldemond, Molly Guldemond, Jasmin Parian, Ali Siaday, and Mike Young. The group tackles many different topics in its songs, and It’s Alright is a striking example. 

It’s Alright enters the conversation of mental health and battling one’s self-loathing tendencies. The inspiration for the song comes from lead singer Ryan Guldemond’s own experience with depression and substance abuse, and it opens up the conversation for further exploration.

The video for the song features fans of different ethnic backgrounds, sexes, and ages singing along to the powerful lyrics Mother Mother has written. The track was so well received and touched so many fans that it inspired the band to include those fans who suffered from mental illness to help tell their story. 

Directed by: Jon Silverberg

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