Woolworm - Let Me Wear The Mask ( Mint Records). Vancouver indie label Mint Records continues to wave the flag for Canadian rock 'n roll, consistently delivering entertaining releases from its roster. Recent efforts from the likes of Dumb, Necking, Kiwi jr, and Tough Age have all provided thrills.
One of its hometown acts, Woolworm puts out its third album, Awe, today (Nov. 8), and Let Me Wear The Mask, the second single, is a winner.
In a label press release, singer Giles Roy speaks to the abstract nature of the song's introspective lyrics: "When we play it, I think of my own destructive tendencies, as well as my attempts to curb them with what amounts to dishonesty. Sometimes I find genuine release in that escapism. That said, hopefully people will find their own meaning here."
The cut is a touch slower than most of the tunes on the album, but is both well-executed and gently compelling.
An advance copy of the full-length has been on high rotation here, and has yet to wear out its welcome. Recorded and mixed cleanly by Jay Arner (another Mint artist), it has a free-wheeling quality, with reference points ranging from Guided By Voices to The Cure. In a fairer world, this would be getting plenty of play on rock stations, and it is highly worthy of your attention.
Woolworm plays a record release show on Nov. 15 in Vancouver at the Red Gate, followed by another local gig at The Biltmore on Dec. 3.
Publicity: Jared Falk, Killbeat
Mint Records: Ryan Dyck • email@example.com