No one saw this coming, but it had to happen.
Live Nation and Evenko, two of Canada’s top event promoters, have announced a “strategic partnership that is intended to grow entertainment opportunities in Quebec and Atlantic Canada.”
"This partnership brings with it a beautiful synergy and a shared belief in bringing the biggest concerts to Quebec and Eastern Canada," said Live Nation Canada chairman Riley O’Connor in a release. "Having been born and raised in Montreal, I am truly excited to collaborate with our friends at Evenko to further strengthen our presence in the marketplace and expand our international footprint."
According to a news release, Montreal-based Evenko will continue to oversee all operations of the business, including the “more than 1,500 musical, family and sporting events” it produces annually throughout the province of Quebec and Atlantic Canada, continue to operate under the same name and continue to produce its festival properties, including Osheaga Music and Arts Festival, îLESONIQ and the recently announced country music festival LASSO Montréal.
Evenko will also continue to manage and program a variety of venues including, Bell Centre, MTelus, Place Bell and the Corona Theatre.
"This is great news for Evenko and music fans throughout Quebec, who will now enjoy a broader range of concerts and shows, with Montreal becoming a must-stop on major international artists’ world tours," said president and CEO of Evenko Jacques Aubé in the same release. "This partnership will allow us to benefit from Live Nation’s global promotional strength to promote our festivals and events in Montreal and Quebec, as well as Evenko Agency and Spectra Musique artists’ tours outside the province."