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Prism Prize Eligible Video: Luke Lalonde – Waiting for the Light to Change

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from the leader of popular indie rock band Born Ruffians.

Luke Lalonde – Waiting for the Light to Change

Luke Lalonde is the lead singer of Juno-nominated indie-rock mainstays, Born Ruffians, a band also featuring Mitch DeRoiser on bass, Steve Hamelin on drums, and Andy Lloyd on guitar and keyboards.

Branching out to hone his craft as an individual artist, Lalonde is considered to be a notable solo writer, which has landed him multiple collaborations with artists across different genres, and allowed him to bring out his own originality as an artist.

Waiting for the Light to Change, Lalonde’s lead single on his fourth LP project, The Perpetual Optimist, is a raspy, guitar-driven tune complemented by his melancholic lyrics. 

The video, directed by Laura-Lynn Petrick, a graduate with a Bachelor of Arts in Popular Culture from Brock University, has done a phenomenal job capturing the nostalgic reminisce of a night out in town, starring video subject, Alexandra Auger. 

Known for her distinctive connection between the camera and subject, Petrick was able to capture a collection of scenes showcasing Alexandra’s night out in town. The point-of-view to audiences resembles an outdated VHS home movie, which captures Alexandra’s most authentic and candid moments. Whether she is walking down the street, taking the escalator, drinking, or dancing her heart out, each angle epitomizes Petrick's recording style, “the remembrance of a moment in time”. 

 

Artist: Luke Lalonde

Director: Laura-Lynn Petrick 

Cinematographer: Laura-Lynn Petrick

Featuring / Actress: Alexandra Auger

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