The 2021 Prism Prize for Best Canadian Music Video was recently awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a pop artist with a big-name guest.
ELIO (ft. Charli XCX) - Charger
Charlotte Grace Victoria, better known as ELIO, emerged in the pop scene in 2020 and fast made a growing name for herself. Originally from Wales, she moved to Canada and knew from a young age that singing was all she wanted to do. Her style is rooted in pop with influences from other genres making brief appearances in the music.
Alongside Charli XCX, Victoria showcases her youthful sound in the video for Charger, bringing in visuals that pay homage to Hip-Hop and R&B from the late ’90s. Framed through a fisheye lens, the majority of the video shows both artists dancing in their rooms with a scattering of wide lens shots distorted by colours and special effects. Keeping a strong connection with the audience, the video produces the same amount of charm and lovability as a home movie.
ELIO’s unique lyrics align with her generation, speaking on a sense of loneliness and producing/creating her craft in her own bedroom. With regard to Charger, ELIO states, “It was the kind of song where I realized that I didn’t necessarily write about my unique situation and I could kind of create a story through an object that everybody has, which is really enlightening”.
Directed by: Sahil Kumar